The annual Cy-Hawk game will have lower ticket prices this year. Instead of the very high $90 that Iowa State charged in 2007, the tickets will go on sale for $60 a ticket on August 3. The lower ticket prices should increase attendance to the rivalry game which only had an attendance of 49,516 in 2007 (over 7000 less than the Iowa State vs UNI game the week before). Not mentioned in the Des Moines Register article, but according to Iowa State's website, the $60 applies to hillside tickets only.